ML Foundation Engineer

Remote / Hybrid

About Falcon

Falcon Labs is a checkout marketing platform that specializes in transforming the post-purchase experience into a powerful customer engagement and discovery opportunity.

Our solution uses advanced technology and AI to deliver personalized, contextually relevant offers to consumers at their peak engagement moment.

By optimizing the customer journey with tailored recommendations during check-out, we enable businesses to unlock incremental revenue streams while enhancing customer satisfaction through a rewarding user experience.

We are a team of ad-tech veterans with vast experience building advertising tools in the mobile advertising space (ironSource/Unity), excited to bring machine learning, ad targeting and ROAS capabilities to boost e-commerce businesses.

About Falcon

Falcon Labs is a checkout marketing platform that specializes in transforming the post-purchase experience into a powerful customer engagement and discovery opportunity.

Our solution uses advanced technology and AI to deliver personalized, contextually relevant offers to consumers at their peak engagement moment.

By optimizing the customer journey with tailored recommendations during check-out, we enable businesses to unlock incremental revenue streams while enhancing customer satisfaction through a rewarding user experience.

We are a team of ad-tech veterans with vast experience building advertising tools in the mobile advertising space (ironSource/Unity), excited to bring machine learning, ad targeting and ROAS capabilities to boost e-commerce businesses.

About Falcon

Falcon Labs is a checkout marketing platform that specializes in transforming the post-purchase experience into a powerful customer engagement and discovery opportunity.

Our solution uses advanced technology and AI to deliver personalized, contextually relevant offers to consumers at their peak engagement moment.

By optimizing the customer journey with tailored recommendations during check-out, we enable businesses to unlock incremental revenue streams while enhancing customer satisfaction through a rewarding user experience.

We are a team of ad-tech veterans with vast experience building advertising tools in the mobile advertising space (ironSource/Unity), excited to bring machine learning, ad targeting and ROAS capabilities to boost e-commerce businesses.

About the Role

We’re looking for an ML Foundation Engineer to join Falcon’s Data Team and take ownership of the end-to-end machine learning foundation behind Falcon’s core ad-server product.

This role is responsible for building and operating production-grade ML systems for ad ranking and decisioning, from data validation and modeling through real-time deployment and continuous learning.

Hands-on experience building ML systems in an ad-tech environment is a big advantage for this role.

Your Role on the Data Team

As part of Falcon’s Data Team, you will:

  • Own the ML foundation powering Falcon’s ad ranking and optimization

  • Design and deploy ML systems operating under high scale environment 

  • Work closely with the Performance & Data Projects Lead to connect experimentation and ML decisioning

What You’ll Do

ML System Ownership

  • Translate business objectives into ML optimization goals

  • Design and build ML ad ranking based on predictive models

  • Own the full ML pipeline

  • Build and maintain a research and evaluation framework for model iteration and improvement

  • Enable offline testing and comparison of modeling approaches before production deployment

What We’re Looking For

Required Experience & Skills

  • Proven experience as an ML Engineer building end-to-end ML pipelines, preferably in an ad-tech environment

  • Strong understanding of ad-tech optimization dynamics (e.g. attribution, delayed feedback, exploration vs. exploitation, pacing)

  • Strong foundations in machine learning, applied statistics, and mathematical reasoning

  • Strong data engineering skills in Python 

    • Experience working in Snowflake environment is a plus

  • Strong ownership mindset, ability to work independently, and collaborate closely within a data team

What Success Looks Like

  • ML-based ranking outperforms existing baselines in production

  • Models are stable, monitored, and improve continuously

  • Falcon’s ML foundation scales with network growth

  • A robust offline research and evaluation framework exists to iterate on models and test improvements before production

  • A clear production evaluation and rollout framework is in place to safely test and compare new model versions in live traffic

  • A scalable signal research pipeline enables rapid exploration and validation of new features and data sources

Send CV and Cover Letter to:

Send CV and Cover Letter to:

Send CV and Cover Letter to: