Falcon articles
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We're excited to announce that Falcon Labs is joining the IAB Commerce Media Committee.
Meagan Martino | Director of Business Development
April 7, 2026
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Creative Optimization Is More Than A/B Testing
Tamar Manor | Ad Operations Lead
Falcon Labs Joins the IAB Commerce Media Committee: Turning the Post-Purchase Moment into an Standard Ecosystem Opportunity
Beyond E-Commerce: The Monetization Moment Most Platforms Are Ignoring
Guy Ferber | Director of Business Development
April 3, 2026
Endemic vs. Non-Endemic Advertising: Why Post-Purchase Changes the Equation
Eli Krieger | Director of Advertiser Relations
March 28, 2026
The Offer Should Earn Its Place
March 25, 2026
The Opportunity Cost Of Following The Known Path
Alejandro Beltran | Director of Strategic Partnerships & Sales
Feb 3, 2026
Valentine’s Day E-Commerce Marketing: How Post-Purchase Brand Partnerships Drive Customer Value
Falcon Team
Jan 29, 2026
Personalization Without the Noise: Designing Relevance That Respects the Brand
Jan 16, 2026
When Brand Collaboration Actually Works
Jan 2, 2026
The Most Important Second in Ecommerce (That Almost Everyone Ignores)
Dec 19, 2025
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