Falcon articles
All articles
Creative Optimization Is More Than A/B Testing
Tamar Manor | Ad Operations Lead
April 7, 2026
Falcon Labs Joins the IAB Commerce Media Committee: Turning the Post-Purchase Moment into a Standard Ecosystem Opportunity
Meagan Martino | Director of Business Development
April 7, 2026
Beyond E-Commerce: The Monetization Moment Most Platforms Are Ignoring
Guy Ferber | Director of Business Development
April 3, 2026
Endemic vs. Non-Endemic Advertising: Why Post-Purchase Changes the Equation
Eli Krieger | Director of Advertiser Relations
March 28, 2026
The Offer Should Earn Its Place
Eli Krieger | Director of Advertiser Relations
March 25, 2026
The Opportunity Cost Of Following The Known Path
Alejandro Beltran | Director of Strategic Partnerships & Sales
Feb 3, 2026
Valentine’s Day E-Commerce Marketing: How Post-Purchase Brand Partnerships Drive Customer Value
Falcon Team
Jan 29, 2026
Personalization Without the Noise: Designing Relevance That Respects the Brand
Falcon Team
Jan 16, 2026
When Brand Collaboration Actually Works
Falcon Team
Jan 2, 2026
The Most Important Second in Ecommerce (That Almost Everyone Ignores)
Falcon Team
Dec 19, 2025