A-Z
Post-Purchase Glossary
Post-purchase advertising comes with its own language. We've compiled this A-Z guide to help you navigate the terminology with confidence.
A
AOV (Average Order Value)
The average amount spent per order across transactions.
C
Conversion Rate
The percentage of users who complete a desired action after clicking an offer.
CPM (Cost Per Mille)
The cost an advertiser pays for 1,000 impressions of an offer or ad. CPM is commonly used to price brand exposure and compare the efficiency of different placements, even when the goal is downstream clicks or conversions.
CTR (Click-Through Rate)
The percentage of users who click an offer after seeing it.
Customer Experience (CX)
How customers perceive and feel about their interaction with a brand.
Customer Lifetime Value (LTV)
Total expected revenue from a customer over their entire relationship with a brand.
I
Incremental Revenue
New revenue generated without harming existing sales or increasing acquisition costs.
O
Order Confirmation Page
A transactional page confirming a completed purchase, often underutilized for revenue or engagement.
P
Post-Purchase Cross Sell
An offer shown after checkout that complements, not competes with, the original purchase.
Post-Purchase Moment
The high-intent window immediately after checkout when customers are most receptive to additional value.
Post-Purchase Monetization
Generating incremental revenue after a customer completes checkout, without disrupting conversion.
R
Retention
A brand’s ability to bring customers back for repeat purchases.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on advertising.
T
Thank-You Page
The order confirmation page shown after checkout; prime real-estate for post-purchase offers.
Track-My-Order Page
A high-traffic post-purchase destination customers revisit multiple times to check the status of their order, making it ideal for monetization.
Transaction-Level Data
First-party data generated from completed purchases used to improve targeting accuracy.
Z
Zero-Friction Monetization
Revenue generation that does not add steps, forms, or decision fatigue to checkout.
