G FUEL turned the post-purchase moment into a growing revenue stream
In its first quarter on Falcon, G FUEL added an entirely incremental revenue channel after checkout – with revenue per transaction climbing every single month, and zero disruption to the customer experience
Who is G Fuel
The energy, hydration & performance brand “behind the grind” – zero sugar, 40+ flavors, and 1M+ customers across gaming, fitness, and pop-culture fandoms. Famous for its creator and officially-licensed collabs (Sonic, Naruto, Jujutsu Kaisen & more).
Energy Formula 2.0
Shakers & Gear
RTD Energy Cans
Collector's Boxes
Hydration Formula
The Challenge
G FUEL wanted to add more value after checkout and unlock an additional revenue stream – without adding friction, slowing the flow, or compromising the customer experience its community expects.
The Solution
Falcon's post-purchase placement went live on the G FUEL Thank-You page. Its machine-learning engine continuously selects the offer most likely to land with each shopper – the ones that complement the post-purchase experience while driving the highest revenue per order.
The Results
1
RPT up 24% and still rising – revenue per order climbed into the $0.40–$0.50 range, increasing every month of the first quarter.
2
ML-driven offer selection – Falcon's model learns which offers fit the G FUEL audience, surfacing the ones that complement the experience and lift revenue per order.
3
Efficiency, not just volume – RPT kept climbing even as order volume normalized – the optimization compounding over time.
4
Deep, competitive demand – 95+ advertisers competing gives the model a rich pool to optimize across, with fresh brands onboarding continuously.
5
Clear category winners – Shopping & Rewards, Consumer Electronics, and Fintech resonate most with the G FUEL audience.
“Falcon gave us a genuinely incremental revenue stream that we didn't have before – and it went live without noticeable disruption to our checkout. What's impressed us most is the trajectory: our revenue per order has gone up every single month since launch, the offers actually feel relevant to our community, and the Falcon team has been a true partner at every step. For any brand thinking about what happens after the sale, it's a clear win.”
Lenny Huynh · Director of Digital Optimization, G FUEL
