How Masterpics partnered with Falcon to amplify the value of each transaction
Masterpics is a personalized gifting brand that transforms meaningful photos into laser-etched 3D crystal keepsakes. Each piece is carefully crafted to preserve a memory-whether it’s a beloved pet, a wedding, or a tribute to someone no longer here. Their goal is simple: deliver an experience that’s emotional, high quality, and unforgettable.
The Opportunity
Masterpics already had a strong emotional product and a loyal customer base.
But they knew there was more they could do after checkout - a space where many brands lose momentum and miss out on adding value.
Falcon partnered with Masterpics to:
1
Keep the experience emotionally consistent, never pushy or “salesy”.
2
Make the most of the post-purchase moment.
3
Offer meaningful add-ons to compliment the engagement with the brand.
To do it right, they patnered with Falcon
Falcon collaborated with Masterpics to create a personalized post-purchase journey. The goal wasn’t just to boost revenue, but to deepen the emotional connection customers already felt when purchasing a crystal. We launched post-purchase offers directly within the thank-you page, creating a seamless extension of the customer’s journey.
Falcon’s solution focuses on deeply understanding each merchant’s needs and unique characteristics, including their target demographics-and then tailor the experience accordingly.
After several rounds of testing and optimization, Falcon offers were able to generate performance over $0.40 revenue per transaction.
Why It Worked
Falcon’s approach worked for Masterpics because it respected the customer’s emotional journey. The offers weren’t distractions-they were extensions of the experience.
On-brand and customer-first
Clear, relevant, and non-intrusive
Tailored to customer behavior and demographics
Designed to increase lifetime value without adding friction
