Advertising Creative Specifications
Creative requirements for post-purchase offers on the confirmation page
Falcon Labs places personalized, brand-aligned offers on the post-transaction confirmation page - the moment right after a customer completes a purchase. Because the placement is clean and native to the merchant’s checkout, each offer is built from just three lightweight creative components. Please supply all three below.
The three creative components
01
Brand Logo
your identity mark, static
(non-animated).
02
Title
a short line naming your brand or the special offer.
03
Offer Text
what the customer must do to claim the offer.
1
Brand Logo
Your logo is the visual anchor of the offer. Supply the cleanest, highest-quality version you have - a vector file is strongly preferred so it stays sharp on every device.
Accepted formats
PNG preferred. SVG or JPEG also accepted.
Animation
Not permitted. The image must be a single static frame - no animated GIFs.
Max size
Max 3000 × 3000 px (target ~850px on the longest edge; minimum 400px so the mark stays crisp).
Aspect / shape
Landscape works best. Center the mark with a little padding so it isn’t cropped tight to the edges. Square logos are also good and can be sent as supplementary images.
Background
Transparent (vector/GIF). Avoid busy or photographic backgrounds behind the mark.
Color mode
RGB.
Note: the size and weight figures above are recommendations based on how Falcon offers render publicly (a compact, often mobile, confirmation-page card). Falcon can confirm exact caps for your placement.
2
Title
A short, punchy line that names your brand or leads with the offer. This is the first thing the customer reads.
If you are running ads with other similar networks, that is a great place to start - sample images of the ads are appreciated.
Purpose
Describe the brand or the special offer in a single glance.
Which to lead with
If your brand is a household name, lead with the brand (e.g., the brand name + offer).
If it’s less well known, lead with the offer — the value is what earns the click.
Recommended length
≤ 40 characters (roughly 4–6 words). Short enough to read instantly on mobile.
Tone
Clear and specific. Name the actual value (“20% off,” “Free month,” “$15 credit”) rather than a vague tease.
3
Offer Text
The supporting line which explains exactly what the customer needs to do to take advantage of the offer, what to complete, purchase, or subscribe to.
Purpose
Spell out the action required to redeem: what to complete, purchase, or subscribe to, and what the customer gets.
Recommended length
2 options:
Standard written out description - ≤ ~300 characters — we recommend keeping it to 2-3 sentences, but can expand upon request.
Bulleted list - 2-3 lines, each < 39 characters long.
Include
The action, the benefit, and any key condition (minimum spend, new customers-only, expiry) if it applies.
Best Practice
The more unique, compelling, and enticing the promotion is to the user, the more likely they are to engage.
Falcon Labs prides itself on placing unique, enticing promotions in front of users at the right time.
The more exciting that offer is, the better!
Custom
Shopify
© Falcon Labs 2026 • Advertising Creative Specifications v1.0 • Updated July 2026