Gift Card Platforms
Pair a Gift Card With a Reward
Offer
Relevant advertiser offer, placed at the purchase or redemption moment.
Value
Falcon funds a bonus, gift or coupon layered on top, adding real value for the shopper.
Impact
Higher conversion, repeat purchases, and stronger loyalty for the platform.
How Falcon Drives Results
$0.25–$0.40 net profit per transaction
Most competitive RPT in post-purchase, with fully performance-based optimization across every impression.
CPA-only advertiser model
Advertisers pay on confirmed outcomes only. No budget caps, no expiration dates. Fill rates consistently above 90%.
Full-funnel ROAS optimization
Built on mobile advertising expertise from ironSource, bringing a new cohort of performance advertisers to post-checkout.
Ongoing A/B testing
Continuous testing across demand, creative, and placement to maximize RPT. Dynamic optimization managed end-to-end by Falcon.
Real-time reporting & brand safety
Full visibility into performance. Category-level and brand-level blocking available at any time
70% revenue share to Cents
Guaranteed packages available based on network volume. The more transactions, the better the deal.
Ways Falcon add Value
Post-Purchase Offer
Advertiser Gifting
Publisher Gifting
Perk Wall
Post-Purchase Offer
Place a claimable partner offer directly within the Rewards page, giving users a natural way to discover added value while engaging with the app. Selecting the banner takes them to a dedicated offer experience.
Premium Brand Marketplace
Extensive Brand Network. Always updated.
Our offer marketplace is constantly evolving with new brands, fresh promotions, and limited-time deals. Users see offers tailored to their interests, creating a more engaging experience and stronger conversion rates.
How Falcon Gifting Works
Falcon uses part of its advertiser payment to fund a post-conversion gift card, adding customer value and increasing LTV.
1
User Complete an Offer
Chewy pays Falcon when the user converts.
2
Falcon reinvests the revenue
Falcon takes part of the revenue and invests it into a bonus. No cost to the platform.
3
Bonus delivered
Bonus delivered to the user after conversion.
4
Bonus redeemed
User applies the bonus to their next purchase.
REVENUE CALCULATOR
Estimated your opportunity
with Falcon
*All projections are estimates. Real outcomes depend on your specific strategy and business goals.
What partners say
Merchants who've run it.
About Falcon Labs
Founded by the team behind ironSource, the mobile advertising platform that went public at an $11B valuation. AppLovin, one of the most sophisticated ad tech operators in the world, is an investor. We have built performance advertising platforms at scale, and we are applying that same expertise to the post-checkout moment.
ironSource alumni
AppLovin investor
IAB Commerce Media Member