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Turn Every Transaction Into a Revenue Moment
Falcon helps Cents unlock a net-new profit stream from the post-checkout moment with curated, performance-driven offers that feel like a natural extension of your platform.
See Revenue Calculator
$0.25–$0.40
net profit per transaction
70%
revenue share
90%+
fill rate
WHAT WE DO
The post-checkout opportunity
Your customers just committed real money. Falcon helps you make the most of that moment with personalized, performance-based offers that feel native to the Cents experience. The result: a new profit stream that adds value for your customers without touching your core transaction flow.
Wallet Load Confirmation
Order Completion Page
Pickup & Delivery Confirmation
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 72" xmlns="http://www.w3.org/2000/svg"><path d="M 0 23.512 C 200 79.164 400 -32.141 600 9.599 C 800 51.338 1000.003 65.251 1200 16.555 L 1200 72.207 L 0 72.207 Z" fill="rgb(246, 245, 254)" height="72.20724274649433px" id="BIrN0LwHp" width="1200px"/></svg>)
Why Falcon
Four reasons this works
Capture High-Intent Moments
The confirmation screen after a wallet load is the highest-intent moment. Falcon monetizes it without interrupting the experience.
Guaranteed Fill,
Guaranteed Revenue
CPA-only advertisers unlock budgets with no end dates and no caps. Fill rates above 90% that CPM/CPC networks cannot match.
Full Control of the
Experience
Cents controls look, feel, and placement via Web SDK or API. It feels native to your platform, not a third-party ad network.
Flexible by Design
Turnkey or fully custom, Falcon configures to your stack, your brand, and your goals.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 72" xmlns="http://www.w3.org/2000/svg"><path d="M 1200 48.696 C 1000.003 -6.957 800 104.348 600 62.609 C 400 20.87 200 6.957 0 55.652 L 0 0 L 1200 0 Z" fill="rgb(246, 245, 254)" height="72.20724038720732px" id="ip9clbg55" width="1200px"/></svg>)
Before
With Falcon
The opportunity
Empty Screen Today.
Revenue Tomorrow.
The Collaboration between Cents and Falcon yields a new revenue stream, incremental to your business and a new approach to monetization.
$0.25–$0.40
net profit per transaction
70%
revenue share
90%+
fill rate
How it works
How Falcon Drives Results
$0.30–$0.50 net profit per transaction
Most competitive RPT in post-purchase, with fully performance-based optimization across every impression.
CPA-only advertiser model
Advertisers pay on confirmed outcomes only. No budget caps, no expiration dates. Fill rates consistently above 90%.
Full-funnel ROAS optimization
Built on mobile advertising expertise from ironSource, bringing a new cohort of performance advertisers to post-checkout.
Ongoing A/B testing
Continuous testing across demand, creative, and placement to maximize RPT. Dynamic optimization managed end-to-end by Falcon.
Real-time reporting & brand safety
Full visibility into performance. Category-level and brand-level blocking available at any time
70% revenue share to Cents
Guaranteed packages available based on network volume. The more transactions, the better the deal.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 1298" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="o6tKM16So-3189230842-linear-gradient" x1="1" x2="0" y1="0.6533148215250868" y2="0.34668517847491326"><stop offset="0" stop-color="rgb(5, 103, 213)"/><stop offset="1" stop-color="rgb(121, 126, 246)"/></linearGradient></defs><path d="M 0 328 L 0 596 C 198.626 582.231 737.781 437.648 1200 95 L 1200 0 C 749.561 193.115 321.518 365.699 0 328 Z" fill="url(%23o6tKM16So-3189230842-linear-gradient)" height="596px" id="o6tKM16So" transform="translate(0 329)" width="1200px"/></svg>)
REVENUE CALCULATOR
Your estimated opportunity with Cents
Based on 280,000 monthly transactions at $0.35 estimated revenue per transaction
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 72" xmlns="http://www.w3.org/2000/svg"><path d="M 0 23.512 C 200 79.163 400 -32.141 600 9.599 C 800 51.338 1000.003 65.251 1200 16.555 L 1200 72.207 L 0 72.207 Z" fill="rgb(0, 82, 204)" height="72.20718767977792px" id="UDZjG6tfn" transform="translate(0 -0.105)" width="1200px"/></svg>)
Integration
Two Paths. Both Fast.
Web SDK
Drop-in script with prebuilt UI components. The fastest way to go live.
Cents controls placement, styling, and frequency.
~1 day to live
Direct API
Full programmatic control. Request offers, render natively in your own UI,
and report conversions through a clean REST interface.
~1 week to live
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1200 72" xmlns="http://www.w3.org/2000/svg"><path d="M 1200 48.696 C 1000.003 -6.957 800 104.348 600 62.609 C 400 20.87 200 6.957 0 55.652 L 0 0 L 1200 0 Z" fill="rgb(0, 82, 204)" height="72.20723913631775px" id="WcOqaHoBK" transform="translate(0 -0.105)" width="1200px"/></svg>)
Ready to turn every Cents transaction into a revenue moment?
Let's show you what Falcon can generate across your network.
About Falcon Labs
Founded by the team behind ironSource, the mobile advertising platform that went public at an $11B valuation. AppLovin, one of the most sophisticated ad tech operators in the world, is an investor. We have built performance advertising platforms at scale, and we are applying that same expertise to the post-checkout moment.
ironSource alumni
$11B IPO
AppLovin investor
IAB Commerce Media Member